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Robert Demmer

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Related Topics: RIA Developer's Journal, SaaS Journal, Advertising on New Media, Mobile Web Developer

Mobile Web: Blog Post

From Print to Pixels - Magazine Ad Spending Down Again

Can mobility resurrect magazine ad spending?

Jennifer Martinez writes an article for www.gigaom.com/ where she covers a new iPhone application platform, NearbyNow.

"NearbyNow offers a digital shopping service via mobile phones or the web that lets users find and reserve products they’re looking for in local brick-and-mortar stores, as well as directing users to web sites to purchase products online. The company’s iPhone platform provides a template on which publications can build mobile apps that push products used in editorial spreads or from advertising campaigns straight to users on their mobile phones."

According to the article, Veronis Suhler Stevenson forecasts the advertising market reach $1.3 billion this year a rise of 18%.

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Robert Demmer is responsible for Developer Programs at JetBrains. He has more than 15 years experience in business consulting, communications, community engagement, marketing and advertising.