| By Robert Demmer | Article Rating: |
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| September 25, 2009 09:00 AM EDT | Reads: |
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"Making contents and services available to your customers on mobile phones up to now used to mean choosing between a mobile website and a client application," says Michael Neidhoefer, Managing Director of Netbiscuits. "Both channels have their specific advantages: a Netbiscuits-based website is displayed optimized on nearly all mobile devices. An app enables additional functions and can be very successfully distributed via App Stores, like on the iPhone.”
Netbiscuits now combines the best of both worlds. The basis is a mobile website that, thanks to Netbiscuits, is automatically optimized for nearly all devices worldwide. This website gets embedded into a shell application that supports other functions like the ability to save content or accessing native cell phone applications (camera, GPS, etc.). For Netbiscuits customers "Shell Apps" are available for iPhone, Symbian, WindowsMobile, and Android. They can easily be offered via respective App Stores for either free or paid download.
"Countless discussions have shown that our customers want to unite the best of both worlds. With our "App Embedded Website" concept, we've found a way to offer them just that," says Michael Neidhoefer. "This solution not only offers a quick way to present all content and services in the highest possible quality on nearly all mobile devices worldwide. It is also a basis for functionally expanded client applications that run on all the leading platforms and open up the App Store distribution channel."
In order to provide its customers with additional support, Netbiscuits is partnering with GetJar, the world's largest independent mobile App Store, with more than half a billion downloads in over 200 countries and over 50,000 applications for all leading mobile devices and software platforms. GetJar offers free listing of Netbiscuits-based Shell Apps and websites. Especially for mobile websites GetJar offers a feature to create "Site Shortcuts" that are installed as an icon on a mobile device’s desktop to open the corresponding mobile website with just one click.
About Netbiscuits
Netbiscuits operates the world’s leading B2B web software platform for the creation, operation and monetization of mobile websites. It serves the mobile Internet programs for premium brands like Yahoo, MTV, and eBay, and leading agencies such as Razorfish, Isobar, and AdMob. Globally Netbiscuits delivers more than 1.5 billion mobile page impressions each month. Founded in 2000, the company has 85 employees in
Netbiscuits is available as a web-based software service. At www.netbiscuits.com all tools, interfaces and mobile enabling technologies are provided to develop, publish, monitor, and monetize professional mobile web services. By using Netbiscuits, media companies, agencies, retailers, brand owners, developers, and service providers achieve a faster path to profit from their mobile Internet programs.
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